With the recent acquisition of Twitter, a hugely successful media platform, by Billionaire Elon Musk, Twitter has been subjected to many changes and Elon is actually taking public feedback too. A very recent development was an $8 premium subscription for the blue tick.
A very new update is the introduction of an “Official” label for select verified accounts including major media outlets and governments. Esther Crawford, Product Manager of Twitter, has taken up Twitter and clarified this. “A lot of folks have asked about how you’ll be able to distinguish between @TwitterBlue subscribers with blue checkmarks and accounts that are verified as official, which is why we’re introducing the “Official” label to select accounts when we launch.
Not all previously verified accounts will get the “Official” label and the label is not available for purchase. Accounts that will receive it include government accounts, commercial companies, business partners, major media outlets, publishers and some public figures. The new Twitter Blue does not include ID verification – it’s an opt-in, paid subscription that offers a blue checkmark and access to select features. We’ll continue to experiment with ways to differentiate between account types.” wrote Crawford.